# Volvo — The non-Volvo Walkaround

A 60-second brand film in which a Volvo safety expert walks around pixelated, unbranded cars in an empty studio and points out the Volvo safety inventions inside them. It ends on the line 'There's a little bit of Volvo in every car'.

- Code: BR-0282
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo
- Length: 60.1s · 22 beats · 22 beats/min · 18 hard cuts
- Industry: Automotive
- Style: Cinematic, Premium, Dialogue, Captions, Push-ins, Slow and deliberate, Product macro, Live action
- Original: https://www.youtube.com/watch?v=Ix1Nwvm3aRQ
- Full breakdown: https://cutmap.co/v/volvo-the-non-volvo-walkaround

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-the-non-volvo-walkaround.