# Volvo — The Ultimate Safety Test

A 67-second brand film that opens as a Volvo crash-test lab tour with a deadpan host, then follows him out of the building into a snowy landscape where the real safety test turns out to be climate change. It ends on a glacier collapse, three lines of white type on black and the Volvo wordmark.

- Code: AD-0444
- Kind: Ad
- Format: Brand manifesto
- Brand: Volvo Cars
- Length: 67.1s · 24 beats · 21.5 beats/min · 25 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Live action, Voiceover, Dialogue, Humorous, Slow and deliberate, Premium, Minimal
- Original: https://www.youtube.com/watch?v=hTjLmHXoNNw
- Full breakdown: https://cutmap.co/v/volvo-the-ultimate-safety-test

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-the-ultimate-safety-test.