# Volvo XC60 — Passing the Torch

A wordless live-action film in which a red Volvo 240 estate on a country road is overtaken by a modern XC60. The 240 driver waves it past, the XC60 drives on alone, and one end card says it is now Volvo's best-selling car of all time.

- Code: BR-0285
- Kind: Brand film
- Format: Brand manifesto
- Brand: Volvo
- Length: 37.4s · 10 beats · 16.1 beats/min · 8 hard cuts
- Industry: Automotive
- Style: Cinematic, Live action, No voiceover, Music-led, Slow and deliberate, Emotional, Premium
- Original: https://www.youtube.com/watch?v=HVC6X3FbayM
- Full breakdown: https://cutmap.co/v/volvo-xc60-passing-the-torch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-xc60-passing-the-torch.