# Volvo XC60 Recharge — Like your smartphone. But bigger.

A 30-second kinetic-type product ad with no voiceover. A single line of white type runs through the whole film and rides each shot, comparing the car to a smartphone and moving from software to hardware, voice assistant, 360° camera, sound system and electric range before the name and logo.

- Code: AD-0425
- Kind: Ad
- Format: Feature tour
- Brand: Volvo
- Length: 30.1s · 18 beats · 35.9 beats/min · 15 hard cuts
- Industry: Automotive, Consumer electronics
- Style: Kinetic type, Big type, Cinematic, Match cuts, Product macro, No voiceover, Music-led, Push-ins
- Original: https://www.youtube.com/watch?v=ViSOajeYsWc
- Full breakdown: https://cutmap.co/v/volvo-xc60-recharge-like-your-smartphone-but-bigger

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-xc60-recharge-like-your-smartphone-but-bigger.