# Volvo — XC60 Recharge, Performance where it matters the most

A 45-second car ad with no voiceover that redefines 'performance' as connection, space, a backup plan and braking, one line of small white type per idea. Each idea is shown through a person using the car and ends on a studio shot of the white XC60 in lilac.

- Code: AD-0478
- Kind: Ad
- Format: Live-action product film
- Brand: Volvo
- Length: 45.1s · 22 beats · 29.3 beats/min · 20 hard cuts
- Industry: Automotive, Mobility
- Style: Premium, Pastel, Cinematic, Push-ins, Match cuts, Music-led, No voiceover, Captions
- Original: https://www.youtube.com/watch?v=x7wI1PfcSMc
- Full breakdown: https://cutmap.co/v/volvo-xc60-recharge-performance-where-it-matters-the-most

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-xc60-recharge-performance-where-it-matters-the-most.