# Volvo — XC60: The Parents

A cinematic live-action ad that cuts through the chaos of early parenthood, from an ultrasound scan to night-time panics and a tired mother's late drive, then shows the XC60's Lane Keeping Aid catching her at the wheel. The only copy arrives after the drive.

- Code: AD-0443
- Kind: Ad
- Format: Problem and solution
- Brand: Volvo
- Length: 68.1s · 18 beats · 15.9 beats/min · 48 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Fast cutting, Premium, Music-led, No voiceover, Dialogue, Live action, Captions
- Original: https://www.youtube.com/watch?v=b2Uv18yOoN4
- Full breakdown: https://cutmap.co/v/volvo-xc60-the-parents

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/volvo-xc60-the-parents.