# Vox — The bad map we see every presidential election

A 125-second data explainer that argues the standard red/blue electoral map misleads, then swaps it for a cartogram, a state-block map and a hex map. It opens on a montage of TV news maps and ends on a Vox outro.

- Code: EX-0080
- Kind: Explainer
- Format: Problem and solution
- Brand: Vox
- Made by: Vox
- Length: 125.3s · 22 beats · 10.5 beats/min · 28 hard cuts
- Industry: Media, Politics, Data and analytics
- Style: Data viz, Maps, Flat 2D, Kinetic type, Morph transitions, Voiceover, Light UI, Bold
- Original: https://www.youtube.com/watch?v=hlQE4IGFc5A
- Full breakdown: https://cutmap.co/v/vox-the-bad-map-we-see-every-presidential-election

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/vox-the-bad-map-we-see-every-presidential-election.