# WHOOP — Advanced Labs launch

A 30-second vertical launch film that opens on a counting '80%' over a fast run of microscope shots, turns a search-bar problem into a dark glass-UI tour of lab biomarkers, and ends on the Advanced Labs ring and a waitlist line. Captions carry the whole script.

- Code: LN-0497
- Kind: Launch film
- Format: Problem and solution
- Brand: WHOOP
- Length: 30.1s · 20 beats · 39.9 beats/min · 7 hard cuts
- Industry: Health, Consumer electronics, Wellness
- Style: Dark UI, Glass UI, Captions, Push-ins, Morph transitions, Fast cutting, Phone UI, Music-led
- Original: https://x.com/WHOOP/status/1973030612467384574
- Full breakdown: https://cutmap.co/v/whoop-advanced-labs-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-advanced-labs-launch.