# WHOOP — CloudKnit Band Launch

A 21-second vertical product launch that begins as an abstract macro of cashmere fibre drawn into a single thread, weaves into a knit, then reveals the WHOOP CloudKnit band floating in clouds, with three colourways and a Shop Now close.

- Code: LN-0455
- Kind: Launch film
- Format: 3D product hero
- Brand: WHOOP
- Length: 21.6s · 14 beats · 38.9 beats/min · 6 hard cuts
- Industry: Hardware, Consumer electronics, Health
- Style: Premium, Product macro, 3D render, Morph transitions, Slow and deliberate, Music-led, No voiceover, Minimal
- Original: https://x.com/WHOOP/status/1852380345326354652
- Full breakdown: https://cutmap.co/v/whoop-cloudknit-band-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-cloudknit-band-launch.