# WHOOP — Coach: ask anything

A 31-second launch film for an AI coaching feature. It runs from a person doomscrolling for health answers, through a run of first-person moments where each typed question gets a personalised reply, to the product UI and the app icon.

- Code: LN-0383
- Kind: Launch film
- Format: Feature tour
- Brand: WHOOP
- Length: 31.1s · 14 beats · 27 beats/min · 11 hard cuts
- Industry: Health, AI, Consumer apps
- Style: Captions, Voiceover, Dark UI, Phone UI, Cinematic, Push-ins, Music-led
- Original: https://x.com/WHOOP/status/1706733461904445860
- Full breakdown: https://cutmap.co/v/whoop-coach-ask-anything

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-coach-ask-anything.