# WHOOP — Introducing WHOOP 5.0 and WHOOP MG

A vertical launch film that moves from macro product renders of two new bands to a feature run-through in dark app UI, then closes on 'A new era starts now' and a logo that shrinks to a monogram.

- Code: LN-0429
- Kind: Launch film
- Format: Feature tour
- Brand: WHOOP
- Length: 30.1s · 24 beats · 47.9 beats/min · 7 hard cuts
- Industry: Consumer electronics, Health, Fitness
- Style: Dark UI, Premium, Product macro, Push-ins, Morph transitions, Music-led, No voiceover, Big type
- Original: https://x.com/WHOOP/status/1920524260407230647
- Full breakdown: https://cutmap.co/v/whoop-introducing-whoop-5-0-and-whoop-mg

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-introducing-whoop-5-0-and-whoop-mg.