# WHOOP — Navigator band

An 11-second product-macro ad that shows a green and orange fitness band on mossy rocks in a blurred forest, flips to a black version, and ends on a two-line tagline and a WHOOP end card with a shop button.

- Code: AD-0042
- Kind: Ad
- Format: 3D product hero
- Brand: WHOOP
- Length: 11.8s · 10 beats · 50.9 beats/min · 8 hard cuts
- Industry: Hardware, Fitness, Health
- Style: Product macro, Cinematic, Premium, Fast cutting, Big type, No voiceover, Photoreal
- Original: https://x.com/WHOOP/status/2049105099843097069
- Full breakdown: https://cutmap.co/v/whoop-navigator-band

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-navigator-band.