# WHOOP — Welcome to the Awakening

A fast, type-led launch film that opens on a critique of the health system, then shifts into athletes and everyday people, a product teardown, app screens and a closing hero shot of the new band.

- Code: LN-0431
- Kind: Launch film
- Format: Montage
- Brand: WHOOP
- Length: 38.1s · 22 beats · 34.7 beats/min · 44 hard cuts
- Industry: Health, Consumer electronics, Wellness
- Style: Fast cutting, Big type, Kinetic type, Captions, Cinematic, Beat-synced edit, Phone UI, Dark UI
- Original: https://x.com/WHOOP/status/1920479019750859002
- Full breakdown: https://cutmap.co/v/whoop-welcome-to-the-awakening

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-welcome-to-the-awakening.