# WHOOP — WHOOP Age with Cristiano Ronaldo

A 15-second vertical ad in which a footballer in a locker room straps on a WHOOP band, and a counting age badge drops from the 27-year average to his real age, then to a lower WHOOP Age on the phone app. It ends on a close look to camera and the logo.

- Code: AD-0037
- Kind: Ad
- Format: Live-action product film
- Brand: WHOOP
- Length: 15.1s · 6 beats · 23.9 beats/min · 4 hard cuts
- Industry: Wellness, Health, Sport
- Style: Cinematic, Live action, Premium, Dark UI, Big type, Music-led, No voiceover, Phone UI
- Original: https://x.com/WHOOP/status/2067293140109697330
- Full breakdown: https://cutmap.co/v/whoop-whoop-age-with-cristiano-ronaldo

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/whoop-whoop-age-with-cristiano-ronaldo.