# WinRAR — Trial is 40 Days spec ad

A live-action spec ad that runs a parent's caption narration over a childhood montage, then jumps 28 years to the WinRAR trial-expired pop-up and a card on the desk. It ends on the logo and the line 'TRIAL IS 40 DAYS. NOT UNTIL YOU'RE 40.'

- Code: AD-0016
- Kind: Ad
- Format: Problem and solution
- Brand: WinRAR
- Made by: Burak Tuyan
- Length: 30.0s · 17 beats · 34 beats/min · 14 hard cuts
- Industry: Productivity, Consumer apps
- Style: Live action, Cinematic, Captions, No voiceover, Emotional, Humorous, Slow and deliberate
- Original: https://x.com/buraktuyan/status/2092008235075084363
- Full breakdown: https://cutmap.co/v/winrar-trial-is-40-days-spec-ad

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/winrar-trial-is-40-days-spec-ad.