# Wise — A New Day rebrand film

A 55-second kinetic type and brand-world film that introduces Wise's new look. Short lines of copy alternate with oversized type, billboard mockups, 3D objects and portraits, and the film ends on 'powered by you' and the new app-icon logo.

- Code: BR-0022
- Kind: Brand film
- Format: Brand manifesto
- Brand: Wise
- Length: 55.0s · 26 beats · 28.4 beats/min · 35 hard cuts
- Industry: Fintech, Payments
- Style: Kinetic type, Big type, Bold, Beat-synced edit, Fast cutting, Flat 2D, Device mockups, Music-led, No voiceover
- Original: https://x.com/Wise/status/1630859903630802944
- Full breakdown: https://cutmap.co/v/wise-a-new-day-rebrand-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/wise-a-new-day-rebrand-film.