# Wise — Introducing digital cards

A 22.7-second 3D and UI launch film that zooms out from a card artwork into the app's card picker, then spins, close-crops and tiles the colourful digital cards to music, and ends on a green logo lockup.

- Code: LN-0522
- Kind: Launch film
- Format: UI motion film
- Brand: Wise
- Length: 22.8s · 17 beats · 44.8 beats/min · 8 hard cuts
- Industry: Fintech, Payments, Consumer apps
- Style: Light UI, Phone UI, 3D render, Morph transitions, Beat-synced edit, Music-led, No voiceover, Kinetic type
- Original: https://x.com/Wise/status/1900230585857061155
- Full breakdown: https://cutmap.co/v/wise-introducing-digital-cards

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/wise-introducing-digital-cards.