# Wix — We Can Do Anything

A reveal ad that shows people with disabilities doing things most viewers would not expect, then cuts to black and a single line that turns the film into a point about inaccessible websites.

- Code: AD-0317
- Kind: Ad
- Format: Problem and solution
- Brand: Wix
- Length: 25.6s · 14 beats · 32.8 beats/min · 12 hard cuts
- Industry: SaaS, Design tools
- Style: Live action, Cinematic, Minimal, Big type, Captions, Music-led, Voiceover, Fast cutting
- Original: https://www.youtube.com/watch?v=WzwWrDYDQJA
- Full breakdown: https://cutmap.co/v/wix-we-can-do-anything

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/wix-we-can-do-anything.