# Xiaomi — 17T Series dual-size flagship design

A 3D product film that moves from extreme close-ups of a blue phone's camera ring to a pink and blue pair, dives into a lens and the Leica engraving, then settles on the series name and logo. Colour changes from scene to scene while the camera glides without pause.

- Code: LN-1244
- Kind: Launch film
- Format: 3D product hero
- Brand: Xiaomi
- Length: 30.4s · 15 beats · 29.6 beats/min · 5 hard cuts
- Industry: Consumer electronics, Hardware
- Style: 3D render, Premium, Product macro, Push-ins, Match cuts, Music-led, No voiceover, Pastel
- Original: https://www.youtube.com/watch?v=xW-AQGpztxA
- Full breakdown: https://cutmap.co/v/xiaomi-17t-series-dual-size-flagship-design

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-17t-series-dual-size-flagship-design.