# Xiaomi — 17T Series, The Telephoto Master

A 15-second phone launch film that follows one child's youth soccer match through a phone's viewfinder. A whip-zoom pushes from the pitch to a close-up of the boy's face, the footage appears as framed photos with camera data, and the film ends on the phone's colourways and the Xiaomi logo.

- Code: LN-1224
- Kind: Launch film
- Format: Live-action product film
- Brand: Xiaomi
- Length: 15.1s · 14 beats · 55.7 beats/min · 10 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Cinematic, Device mockups, Phone UI, Push-ins, Fast cutting, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=tVYv9Yxe2mk
- Full breakdown: https://cutmap.co/v/xiaomi-17t-series-the-telephoto-master

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-17t-series-the-telephoto-master.