# Xiaomi — Electric Scooter 5 Max launch film

A dark, music-led 3D product film that moves from a lit title reveal through macro detail passes to a glowing x-ray of the battery and motor, then lands on a hero shot, a tagline and the Mi logo.

- Code: LN-1116
- Kind: Launch film
- Format: 3D product hero
- Brand: Xiaomi
- Length: 33.7s · 20 beats · 35.6 beats/min · 17 hard cuts
- Industry: Mobility, Consumer electronics
- Style: 3D render, Dark UI, Cinematic, Product macro, Premium, Music-led, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=NhSgceI4icM
- Full breakdown: https://cutmap.co/v/xiaomi-electric-scooter-5-max-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-electric-scooter-5-max-launch-film.