# Xiaomi — Electric Scooter 6 Ultra, Everything

A live-action desert launch film that opens on dust and a buggy, then walks through the scooter's features one captioned shot at a time: design, motor, acceleration, tyres, suspension, ergonomics, range. It ends on the product hero and the Mi logo.

- Code: LN-1104
- Kind: Launch film
- Format: Feature tour
- Brand: Xiaomi
- Length: 58.0s · 22 beats · 22.7 beats/min · 22 hard cuts
- Industry: Mobility, Consumer electronics
- Style: Cinematic, Captions, Product macro, Music-led, No voiceover, Premium, Live action, Slow and deliberate
- Original: https://www.youtube.com/watch?v=HNPpMgcchFA
- Full breakdown: https://cutmap.co/v/xiaomi-electric-scooter-6-ultra-everything

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-electric-scooter-6-ultra-everything.