# Xiaomi Leica Leitzphone — A Day in Marrakesh

A live-action brand film that follows one man through Marrakesh from morning street to sunset hilltop, photographing with the Leica Leitzphone. Colour, light and the phone's camera stand in for any product talk, and it ends on a sunset, a tagline and the co-brand lockup.

- Code: BR-0212
- Kind: Brand film
- Format: Live-action product film
- Brand: Xiaomi Leica Leitzphone
- Length: 69.9s · 24 beats · 20.6 beats/min · 40 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Live action, No voiceover, Music-led, Premium, Slow and deliberate, Product macro
- Original: https://www.youtube.com/watch?v=Nm69W_DYUsE
- Full breakdown: https://cutmap.co/v/xiaomi-leica-leitzphone-a-day-in-marrakesh

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-leica-leitzphone-a-day-in-marrakesh.