# Xiaomi — Leica Leitzphone powered by Xiaomi

A dark, slow 3D product film that reveals a phone one machined detail at a time, from a thin edge light to the red dot, knurled ring, engraved band and side buttons, before pulling back to the full device and a two-logo end card.

- Code: LN-1142
- Kind: Launch film
- Format: 3D product hero
- Brand: Xiaomi
- Length: 29.1s · 10 beats · 20.7 beats/min · 1 hard cut
- Industry: Consumer electronics, Hardware
- Style: 3D render, Dark UI, Product macro, Slow and deliberate, Premium, Cinematic, Minimal, No voiceover
- Original: https://www.youtube.com/watch?v=Wikwv2wo23I
- Full breakdown: https://cutmap.co/v/xiaomi-leica-leitzphone-powered-by-xiaomi

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-leica-leitzphone-powered-by-xiaomi.