# Xiaomi — Smart Band 10, Fit in style

A 3D product film that opens on an abstract macro of the band's glossy edge, pulls out to reveal the device, then runs through straps and watch faces to a lineup of six bands and a logo end card. Music-led, with no voiceover and almost no copy.

- Code: LN-1019
- Kind: Launch film
- Format: 3D product hero
- Brand: Xiaomi
- Length: 33.6s · 16 beats · 28.6 beats/min · 8 hard cuts
- Industry: Consumer electronics, Hardware
- Style: 3D render, Premium, Minimal, Music-led, No voiceover, Product macro, Fast cutting, Light UI
- Original: https://www.youtube.com/watch?v=155TZ5UemtA
- Full breakdown: https://cutmap.co/v/xiaomi-smart-band-10-fit-in-style

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-smart-band-10-fit-in-style.