# Xiaomi — Smart on the go

A 30-second lifestyle ad that follows a city day through five Xiaomi products, each handed off to the next by a camera move or a foreground wipe, and ends on the tagline over the street and a white logo card.

- Code: AD-0261
- Kind: Ad
- Format: Feature tour
- Brand: Xiaomi
- Length: 30.4s · 12 beats · 23.7 beats/min · 5 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Premium, Match cuts, Music-led, No voiceover, Push-ins, Captions
- Original: https://www.youtube.com/watch?v=CEBTeSiBZJg
- Full breakdown: https://cutmap.co/v/xiaomi-smart-on-the-go

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-smart-on-the-go.