# Xiaomi Sound Play — Showcase

A 28-second 3D product film that moves through three features of a portable speaker (bottom glow, 18W output, TWS pairing) by flying the camera through colour-lit scenes. It closes on connection range and design, then a clean logo lockup.

- Code: LN-1223
- Kind: Launch film
- Format: 3D product hero
- Brand: Xiaomi Sound Play
- Length: 28.3s · 14 beats · 29.7 beats/min · 4 hard cuts
- Industry: Consumer electronics, Music
- Style: 3D render, Premium, Neon, Kinetic type, Big type, Push-ins, Morph transitions, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=sTKIJxxi0xk
- Full breakdown: https://cutmap.co/v/xiaomi-sound-play-showcase

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-sound-play-showcase.