# Xiaomi x Leica — #LeicaLiveMoment

A 2.5-minute behind-the-scenes brand film in which engineers, a Leica executive and a photographer explain why a still photo should move. Interviews are intercut with B-roll of people shooting on phones, and the film ends on framed 'live' portraits.

- Code: BR-0221
- Kind: Brand film
- Format: Brand manifesto
- Brand: Xiaomi x Leica
- Length: 155.7s · 39 beats · 15 beats/min · 80 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Documentary, Captions, Slow and deliberate, Music-led, Premium, Live action, Dialogue
- Original: https://www.youtube.com/watch?v=XwHlZd-cxxY
- Full breakdown: https://cutmap.co/v/xiaomi-x-leica-leicalivemoment

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/xiaomi-x-leica-leicalivemoment.