# Zapier — GamGam and the cookie

A live-action office comedy in which two nervous employees walk up to 'GamGam', a cardigan-wearing grandmother-type at a desk of cookies and knitting, to ask permission. A cookie bite and a reaction shot lead to the Zapier logo. The film treats AI governance as a sweet-natured gatekeeper who still lets ideas through.

- Code: AD-0369
- Kind: Ad
- Format: Other
- Brand: Zapier
- Length: 30.1s · 10 beats · 19.9 beats/min · 8 hard cuts
- Industry: AI, Productivity, SaaS
- Style: Live action, Cinematic, Humorous, Characters, Dialogue, Light UI, Push-ins
- Original: https://www.youtube.com/watch?v=oRZVdzI2flI
- Full breakdown: https://cutmap.co/v/zapier-gamgam-and-the-cookie

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/zapier-gamgam-and-the-cookie.