# Zapier — Scarecrow at the Office

A live-action comedy spot in which a Scarecrow sits as a regular employee in a modern open-plan office while two coworkers walk past and stare. The only brand message is the end card, which reads 'zapier' and 'zapier.com'.

- Code: AD-0370
- Kind: Ad
- Format: Live-action product film
- Brand: Zapier
- Length: 30.1s · 9 beats · 17.9 beats/min · 6 hard cuts
- Industry: Productivity, SaaS, AI
- Style: Live action, Cinematic, Humorous, Characters, Slow and deliberate, Dialogue, Push-ins
- Original: https://www.youtube.com/watch?v=r_dZ7MFZJsc
- Full breakdown: https://cutmap.co/v/zapier-scarecrow-at-the-office

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/zapier-scarecrow-at-the-office.