# Zoom — Zoom Got It Done

A 60-second live-action comedy ad in which a villainous, silver-gloved CEO barks impossible demands at her team, then her office nightmare spills into a bright world of dentists, call centres and a garage, where Zoom's AI quietly handles each one. It ends with a cosmic zoom back to the boardroom and the Zoom logo.

- Code: AD-0271
- Kind: Ad
- Format: Problem and solution
- Brand: Zoom
- Length: 60.1s · 22 beats · 22 beats/min · 34 hard cuts
- Industry: AI, Productivity, SaaS
- Style: Cinematic, Live action, Humorous, Characters, Dialogue, Music-led, Fast cutting, Push-ins
- Original: https://www.youtube.com/watch?v=GLJHttTpVKk
- Full breakdown: https://cutmap.co/v/zoom-zoom-got-it-done

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/zoom-zoom-got-it-done.
