Archive / brand
1X films
3 films broken down: average length 79s, 16.0 beats a minute, the hook lands in 3.2s on average. Common styles: live action, cinematic, slow and deliberate, no voiceover. Most often made as live-action product film and brand manifesto.
Make your own 1X film
Pro gives you the full breakdown and a build brief for every film here.





