Archive / brand

Base films

4 films broken down: average length 36s, 24.8 beats a minute, the hook lands in 4.0s on average. Common styles: kinetic type, no voiceover, big type, morph transitions. Most often made as kinetic type film, kinetic data film and brand manifesto.

Make your own Base film

Pro gives you the full breakdown and a build brief for every film here.