Archive / brand

On films

6 films broken down: average length 20s, 25.5 beats a minute, the hook lands in 3.1s on average. Common styles: music-led, no voiceover, cinematic, product macro. Most often made as live-action product film, 3D product hero and music-video style.

Make your own On film

Pro gives you the full breakdown and a build brief for every film here.