Analysed · 30 beats
00:00:00:00960×720 · 24 fps
A deadpan 80-second spot in which a 1970s-style polygraph examiner quizzes Anthony Edwards about his AE 1 shoe against a burnt-orange studio backdrop. Subtitled Q&A, macro shots of the polygraph and a late shoe reveal build to the line 'It's Belee Dat.' and the product lockup.
AdCinematicDialogueCaptionsHumorousProduct macroPremiumLive actionFast cuttingFashion and beautySport
Cut map — 30 beats┊ 46 hard cuts
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
adidas · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore other →












