Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Empty set960×720 · 24 fps
AD-0471 · Other

adidas — AE 1 'No Lie' lie-detector interview

Other · Cinematic · Dialogue · 80s

Length
79.8s
Beats
30· 46 hard cuts
Pace
22.6/min
Avg beat
2.7s

A deadpan 80-second spot in which a 1970s-style polygraph examiner quizzes Anthony Edwards about his AE 1 shoe against a burnt-orange studio backdrop. Subtitled Q&A, macro shots of the polygraph and a late shoe reveal build to the line 'It's Belee Dat.' and the product lockup.

AdCinematicDialogueCaptionsHumorousProduct macroPremiumLive actionFast cuttingFashion and beautySport
Cut map — 30 beats┊ 46 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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adidas · Watch the original ↗ · Measurements and analysis by Cutmap.

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