Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
A 68-second process film with no voiceover and no explanatory copy that follows sugarcane from soil to a blue flip-flop. It cuts through crop, lab, factory and kitchen footage, mixes in archive clips and a retro cartoon, and ends on a beach with a four-word line and the logo.
Brand filmCinematicCollageFast cuttingMatch cutsMusic-ledNo voiceoverProduct macroHumorousFashion and beautyRetail
Cut map — 22 beats┊ 43 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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