Analysed · 26 beats
00:00:00:001280×720 · 23.98 fps
A 72-second, no-voiceover process film that follows eucalyptus from forest canopy to wood chip, pulp, fibre, yarn and finished sneaker, then loops back to the treetops for the line 'SHOES MADE FROM TREES'. A wry gag, a silent-film clip of a man in a top hat, breaks up the macro material shots.
Brand filmCinematicLive actionProduct macroMusic-ledNo voiceoverMatch cutsHumorousSlow and deliberateFashion and beautyRetail
Cut map — 26 beats┊ 34 hard cuts
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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