Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
AD-0460 · Kinetic type film
Allbirds — Tree Runners, Light Breezy Tree Shoe
Allbirds @allbirdsKinetic type film · Kinetic type · Fast cutting · 30s
Length
30.1s
Beats
22· 35 hard cuts
Pace
43.8/min
Avg beat
1.4s
A 30-second kinetic word film. One big white word at a time (LIGHT, BREEZY, TREE, SHOE) sits over a cut between nature footage, vintage archive clips and clean product shots, and the cutting speeds up until it lands on the Allbirds logo.
AdKinetic typeFast cuttingBeat-synced editCollageMusic-ledNo voiceoverBig typeMatch cutsFashion and beautyRetail
Cut map — 22 beats┊ 35 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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