Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Black open1280×720 · 30 fps
AD-0483 · Kinetic type filmOnyx Studio® (Created by Josh)

Apple Business Essentials — Kinetic type ad (fan motion piece)

Kinetic type film · Kinetic type · Big type · 26s

Length
25.9s
Beats
20· 5 hard cuts
Pace
46.3/min
Avg beat
1.3s

A 26-second kinetic type film in Alight Motion that tells one story in short lines: a small business grows from 50 people to 150 devices, then 'That's where we come in' introduces Business Essentials. It runs on a black frame, flips to white for the answer, and ends on a maker credit card.

AdKinetic typeBig typeMinimalMorph transitionsMusic-ledNo voiceoverGradientsBeat-synced editProductivitySaaS
Cut map — 20 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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Created by Josh, shown on the end card; posted by Onyx Studio® · Watch the original ↗ · Measurements and analysis by Cutmap.