Analysed · 27 beats
00:00:00:00Beat 01 / 27 — Title words1280×720 · 29.97 fps
LN-0840 · Kinetic type film

Apple — Don't Blink

Kinetic type film · Kinetic type · Big type · 119s

Length
118.9s
Beats
27· 69 hard cuts
Pace
13.6/min
Avg beat
4.4s

A 107-second recap of Apple's September 2016 event, told almost entirely in single words that flash on black and white title cards. Product shots (iPhone 7, AirPods, Apple Watch Series 2) and a few live-action gags are cut between the type at the speed of the music, and the film ends by dropping a lavalier mic.

Launch filmKinetic typeBig typeFast cuttingBeat-synced editHumorousMusic-ledNo voiceoverMinimalConsumer electronicsHardware
Cut map — 27 beats┊ 69 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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