Analysed · 27 beats
00:00:00:001280×720 · 29.97 fps
A 107-second recap of Apple's September 2016 event, told almost entirely in single words that flash on black and white title cards. Product shots (iPhone 7, AirPods, Apple Watch Series 2) and a few live-action gags are cut between the type at the speed of the music, and the film ends by dropping a lavalier mic.
Launch filmKinetic typeBig typeFast cuttingBeat-synced editHumorousMusic-ledNo voiceoverMinimalConsumer electronicsHardware
Cut map — 27 beats┊ 69 hard cuts
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