Analysed · 19 beats
00:00:00:001280×720 · 30 fps
A kinetic type film with no voiceover. Typed black and white copy on grey, green and black panels is marked up with hand-drawn green doodles, and a few short macro shots of recycled materials break it up. It argues that Apple's plan covers every product and the whole supply chain, and it ends on a call to visit apple.com/2030.
Brand filmKinetic typeBig typeHandwritten typeMusic-ledNo voiceoverFlat 2DBeat-synced editMinimalConsumer electronicsEnergy and climate
Cut map — 19 beats┊ 27 hard cuts
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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