Apple — HAL (1999 Super Bowl)

Name: Apple — HAL (1999 Super Bowl)
Uploaded: 2026-10-09T01:49:10.169+00:00
Duration: PT60.2S
Description: A 60-second ad that stages the HAL 9000 console from 2001: A Space Odyssey on a black set, then pushes slowly into its red lens until it fills the frame. It cuts to the Apple logo and 'Think different.' with no spoken product pitch.

Ken Segall @ksegall2

Other · Cinematic · Slow and deliberate · 60s

Length

60.2s

Beats

6· 0 hard cuts

Pace

6.0/min

Avg beat

10.0s

A 60-second ad that stages the HAL 9000 console from 2001: A Space Odyssey on a black set, then pushes slowly into its red lens until it fills the frame. It cuts to the Apple logo and 'Think different.' with no spoken product pitch.

AdCinematicSlow and deliberatePush-insMinimalPremiumOne continuous cameraConsumer electronicsEntertainment

Cut map — 6 beatsNo hard cuts · Click a beat to jump