Apple — Intention

Name: Apple — Intention
Uploaded: 2026-10-09T01:10:03.071+00:00
Duration: PT91.1S
Description: A 91-second kinetic type film with no voiceover. Short lines of small type and black dots and lines, set against light and dark backgrounds, build a manifesto about designing with intention and end on 'Designed by Apple in California'.

TechersEdge @TechersEdge

Kinetic type film · Kinetic type · Minimal · 91s

Length

91.0s

Beats

28· 5 hard cuts

Pace

18.5/min

Avg beat

3.3s

A 91-second kinetic type film with no voiceover. Short lines of small type and black dots and lines, set against light and dark backgrounds, build a manifesto about designing with intention and end on 'Designed by Apple in California'.

Brand filmKinetic typeMinimalMonochromeMorph transitionsMusic-ledNo voiceoverSlow and deliberatePremiumConsumer electronicsDesign tools

Cut map — 28 beats┊ 5 hard cuts · Click a beat to jump