Analysed · 16 beats
00:00:00:001280×720 · 29.97 fps
LN-0091 · UI motion film
Apple — iPhone 17 Reveal
Apple Spectrum @AppleSpectrumYoutubeUI motion film · Light UI · Device mockups · 33s
Length
32.7s
Beats
16· 5 hard cuts
Pace
29.4/min
Avg beat
2.0s
A wordless product reveal that opens from black on a purple petal wallpaper, slides the phone in from the edge, then tours the lock screen, side-button actions, Dynamic Island and camera features before fanning the colours and fading out.
Launch filmLight UIDevice mockupsPremiumMinimalPush-insMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 16 beats┊ 5 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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