Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Black1280×720 · 23.98 fps
AD-0100 · Montage

Apple — iPhone 5 Music Everyday

Montage · Live action · Music-led · 61s

Length
61.0s
Beats
26· 25 hard cuts
Pace
25.6/min
Avg beat
2.4s

A 61-second music-led live-action ad with no voiceover and no product close-ups. Strangers across cities listen on white earbuds and start to move, building from a hand tapping the air to full dancing, then ending on the word 'iPhone' and the Apple logo.

AdLive actionMusic-ledBeat-synced editNo voiceoverCinematicEmotionalFast cuttingMatch cutsConsumer electronicsMusic
Cut map — 26 beats┊ 25 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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