Analysed · 19 beats
00:00:00:001280×720 · 23.98 fps
LN-0140 · Live-action product film
Apple — MacBook Neo Hello
Tim Cook @tim_cookLive-action product film · Light UI · Live action · 30s
Length
30.1s
Beats
19· 9 hard cuts
Pace
37.9/min
Avg beat
1.6s
A 30-second launch film shot on a white tabletop, where hands slide, swap and hand over laptops in four colours. A screen reading 'Hello Neo' opens the product, a UI sequence shows it in use, and a price card and logo close it.
Launch filmLight UILive actionPlayfulBeat-synced editFast cuttingMinimalMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 19 beats┊ 9 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Posted by Tim Cook on X · Watch the original ↗ · Measurements and analysis by Cutmap.
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