Analysed · 6 beats
00:00:00:001280×720 · 60 fps
MO-0002 · Logo reveal
Artifact — Branded wordmark micro-animation
Yaël Bienenstock @YaelBienenstockLogo reveal · Minimal · Light UI · 7s
Length
7.1s
Beats
6· 0 hard cuts
Pace
50.8/min
Avg beat
1.2s
A 7-second logo animation in which the lowercase wordmark 'artifact' has its middle letters swapped for a stream of small design artefacts, which spread into a row and then collapse into a three-shape mark.
Motion pieceMinimalLight UIMorph transitionsKinetic typeMusic-ledNo voiceoverCollageDesign toolsCreative studio
Cut map — 6 beatsNo hard cuts
00s05s
The breakdown — 11 sheetsMembers only
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Yaël Bienenstock, Product Design Studio · Watch the original ↗ · Measurements and analysis by Cutmap.
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