Analysed · 10 beats
00:00:00:00Beat 01 / 10 — Slats part1280×720 · 25 fps
LN-1025 · 3D product hero

Bang & Olufsen — Beovision Harmony launch film

3D product hero · Premium · Minimal · 32s

Length
32.1s
Beats
10· 8 hard cuts
Pace
18.7/min
Avg beat
3.2s

A calm, music-led product film with no voiceover and almost no copy. Wooden slats part to reveal the B&O mark, then slow camera moves show the Beovision Harmony TV opening its speaker covers in a bare, pale gallery-like room, ending on the brand name over the TV.

Launch filmPremiumMinimalSlow and deliberatePush-insProduct macroMusic-ledNo voiceoverCinematicConsumer electronicsHardware
Cut map — 10 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Bang & Olufsen · Watch the original ↗ · Measurements and analysis by Cutmap.

Related filmsMore 3d product hero →
TR-0054Google Pixel 11 Pro Fold — OpenGoogle Pixel15s · 6 beatsSO-0002Arbitrum — USDG with MorphoArbitrum30s · 9 beatsLN-0799Nothing — Phone (3a) Lite: Light up the everydayNothing30s · 17 beatsLN-0089Tesla — Robotaxi wireless chargingTesla14s · 7 beatsMO-0016ChatGPT — One App Instead of ManyChatGPT13s · 6 beatsLN-0152Clicks — Communicator launch filmClicks30s · 17 beats