Analysed · 21 beats
00:00:00:001280×720 · 23.98 fps
BR-0024 · UI motion film
Cloudflare — Connectivity cloud
Cloudflare @CloudflareUI motion film · Flat 2D · Light UI · 55s
Length
55.1s
Beats
21· 0 hard cuts
Pace
22.9/min
Avg beat
2.6s
A 55-second kinetic type and icon animation with no voiceover. It sets out a three-part problem (loss of control, added risk, poor visibility, gaps in security), introduces the 'connectivity cloud' as the answer, and closes on 'Back in control' and 'Productive and secure' before the logo.
Brand filmFlat 2DLight UIKinetic typeMorph transitionsMusic-ledNo voiceoverMinimalSecuritySaaS
Cut map — 21 beatsNo hard cuts
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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