Analysed · 18 beats
00:00:00:00Beat 01 / 18 — Desk pitch1280×720 · 23.98 fps
AD-0050 · Founder-led film

Dollar Shave Club — Our Blades Are F***ing Great

Founder-led film · Humorous · Live action · 93s

Length
93.2s
Beats
18· 7 hard cuts
Pace
11.6/min
Avg beat
5.2s

A founder-led comedy ad shot as one walk-and-talk through a warehouse. A deadpan pitch builds into absurd stunts (a bear, a forklift, a money-blowing finale) and ends on a black card with the web address.

AdHumorousLive actionDialogueOne continuous cameraBoldMinimalE-commerceConsumer apps
Cut map — 18 beats┊ 7 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Written by Michael Dubin; directed by Lucia Aniello; song 'Karate' by Kennedy (per the video description) · Watch the original ↗ · Measurements and analysis by Cutmap.